#circulation-tool
Designing an internal subscriptions tool to streamline subscriber management for the Circulation team
Problem
The Circulation team was responsible for managing over 110,000 subscriptions, using an archaic tool called Multipub. Managing subscriber info was inefficient and lacked functions like searching subscribers, import, and export features.
Goal
Design an internal that improved the circulation team's efficiency with new features while not disrupting the team's daily workflow.
Research: Circulation Team and Multipub
Multipub Usage
Focused on understanding how the team currently used Multipub, an old archaic software, in their daily activities.
multipub
archaic
User Interviews & Observational Research
Conducted user interviews and observed the Circulation team to gather insights.
interviews
observing
Identifying Pain Points & Key Features
I employed a few different techniques such as creating user flows and card sorting to identify pain points and key features I would be focusing on.
pain-points
key-features
User Flows and card sorting, two of the main ways I synthesized my research
Synthesizing Research and Ideation
5 Main Pain Points
The main pain points had to do process, queries, batches, codes, and general usability around editing subscriber data
pain-points
4 Key Features to Keep (and improve)
Four key features needed to be kept, but with improved usability: tracking renewals, importing or adding new subscribers, and exporting subscriber info to a publisher.
interviews
observing
Wireframes & Usability Testing
After synthesizing the research, I created wireframes at different levels of fidelity. Due to the very niche manor of the tool, I conducted usability testing with the team and others inside the company.
pain-points
key-features
Mockups of a few of the finalized screens of the dashboard
Final Screens Handed off to Dev Team
3 Main Features Delivered
After iterating post-usability testing, 3 main features were delivered: main dashboard, Import Tool, and Export Tool
features
40+ High Fidelity Screens & Documentation
Delivered over 40 screens along with detailed documentation in Confluence for the dev team.
hi-fi
documentation
∞ Lots meetings with devs!
Collaboration and communication with developers were key in making sure design requirements were met.
devs
key-collaboration
Mockup of the main dashboard