#subscribers
Redesigning a highly used website feature: sign-up and subscription management for new and returning subscribers
Problem
One of Scotsman Guide's main products is it's digital/physical magazine. New subscribers had trouble signing up for subscriptions, while current subscribers had problems with managing their subscriptions. The forms had low usability, and bad visual design made it hard for the user to identify what they were doing.
Goal
Update the workflow for new subscriber signups as well as managing subscriptions. Improve forms and visual design of each step to improve usability throughout the workflow.
All the steps in the subscribers sign-up workflow. Note: click each individual screen to view that screen!
2 New Improved Flows
Designed two separate flows for new and returning subscribers, focusing on improved data entry.
flows
Positive subscriber feedback
Enhanced the user's ability to understand which subscriptions they are signing up for or already have.
user-feedback
Positive metrics
There was a positive increaser in a few different subscriber metrics:
- Increased new subscriber rate
- Improved current subscriber retention
metrics